VelisAds Network

SEO Policy

Effective date: February 17, 2026 | Version: 2026.02-global

This SEO Policy defines acceptable technical and content optimization practices for publisher websites and ad destinations participating in VelisAds Network.

The objective is durable search visibility through user-first quality, not algorithm manipulation.

Scope and Applicability

  1. Applies to publisher websites, landing pages, and supporting content assets.
  2. Applies to indexing controls, metadata, structured data, and crawl behavior.
  3. Applies to manual and AI-assisted content generation workflows.
  4. Applies to migration, redirect strategy, and canonicalization updates.
  5. Applies to all locales and language versions served by registered domains.
  6. Applies to search-quality checks during onboarding and ongoing operations.

Mandatory Requirements

Technical Baseline

  • Pages must return accurate HTTP status codes and avoid deceptive soft-404 patterns.
  • Robots rules, canonical tags, and sitemap entries must remain consistent.
  • Structured data must match visible page content and supported schemas.
  • Critical content should remain crawlable without fragile script dependencies.

Content Quality

  • Content must be original, useful, and written for user intent.
  • AI-assisted content requires editorial review for factual quality.
  • Headlines and snippets must accurately represent page content.
  • Thin, duplicate, and doorway-style pages must be consolidated or removed.

Link and UX Integrity

  • Link-building must avoid paid schemes, hidden links, and private spam networks.
  • Sponsored or affiliate links should carry proper disclosure attributes.
  • Mobile usability, accessibility, and page speed optimization are required controls.
  • Large information-architecture changes must include rollback plans.

Prohibited Practices

  1. Cloaking or serving materially different content to crawlers and users.
  2. Keyword stuffing, hidden text, and manipulative anchor abuse.
  3. Bulk backlink purchases from low-quality link networks.
  4. Mass generation of doorway pages without unique value.
  5. Fake structured-data markup used to mislead search engines.
  6. Malicious redirects, hijacked pages, or malware distribution.
  7. Programmatic content spam designed only for ranking capture.
  8. False local or service claims lacking real operational presence.

Governance, Monitoring, and Enforcement

  1. Search quality checks run during onboarding and major release milestones.
  2. Indexing drops and crawl anomalies are monitored as operational alerts.
  3. Severe violations may result in monetization restriction until remediation.
  4. Publishers must provide evidence for corrective actions on request.
  5. Policy exceptions require documented rationale and time-bounded approval.
  6. SEO incident history is retained for risk trending and recurrence prevention.
  7. Compliance reviews include content, technical, and linking dimensions.
  8. Policy updates track major changes in search engine guidance.

Global Source Links and Standards

  1. Google SEO Starter Guide
  2. Google Search Essentials
  3. Google Search Spam Policies
  4. Bing Webmaster Guidelines
  5. IETF RFC 9309 Robots Exclusion Protocol
  6. Sitemaps Protocol
  7. Schema.org Documentation
  8. W3C WCAG 2.2