VelisAds Network

Ad Content Policy

Effective date: February 17, 2026 | Version: 2026.02-global

This Ad Content Policy governs creative quality, destination safety, legal eligibility, and brand suitability for all campaigns delivered through VelisAds Network.

Creative approval does not remove the advertiser's legal responsibility for claims and destination behavior.

Scope and Applicability

  1. Applies to text, image, video, rich media, and interactive ad creatives.
  2. Applies to destination URLs, redirects, app store links, and landing pages.
  3. Applies to campaign setup, review, launch, and post-launch edits.
  4. Applies to all advertisers, agencies, and partner demand integrations.
  5. Applies to every region where campaigns are targeted or rendered.
  6. Applies to both manual and automated creative generation workflows.

Mandatory Requirements

Claim Accuracy and Disclosure

  • Ad claims must be truthful, substantiated, and not materially misleading.
  • Pricing, billing terms, and recurring charges must be clearly disclosed.
  • Endorsements and sponsored messaging must include required disclosures.
  • Medical, financial, and legal claims require category-appropriate evidence.

Destination and User Safety

  • Landing pages must function securely without malware or abuse patterns.
  • Redirect chains should be controlled and transparent.
  • Destination content must match ad promises and user expectations.
  • Users must not be trapped in forced downloads, fake alerts, or deceptive flows.

Category and Technical Controls

  • Restricted verticals require additional approval and geo-age controls.
  • Creative assets must satisfy format, size, and performance constraints.
  • Scripts must not collect unauthorized data or alter publisher page integrity.
  • Fallback behavior must be defined for unsupported rendering conditions.

Prohibited Practices

  1. Malware, phishing, credential theft, and technical support scams.
  2. Hate speech, violent extremism promotion, and explicit incitement content.
  3. Illegal goods, counterfeit products, and prohibited service promotions.
  4. Deceptive financial guarantees and undisclosed risk-heavy offers.
  5. Cloaked creatives or post-approval destination swaps to evade moderation.
  6. Targeting minors with age-restricted or otherwise harmful categories.
  7. Shock creatives intended to generate accidental interaction.
  8. Collecting personal data on landing pages without required notice and consent.

Governance, Monitoring, and Enforcement

  1. Campaigns pass automated checks and manual moderation based on risk level.
  2. High-risk verticals require enhanced review and periodic revalidation.
  3. Post-launch monitoring detects policy drift in creatives and destinations.
  4. Violating campaigns may be paused immediately to protect users and publishers.
  5. Repeat violations can result in account-level restrictions or suspension.
  6. Appeals require corrected assets and supporting compliance evidence.
  7. Review decisions and enforcement actions are logged for auditability.
  8. Standards are updated as legal and ecosystem risks evolve.

Global Source Links and Standards

  1. FTC Advertising and Marketing Guidance
  2. FTC Endorsement Disclosures 101
  3. ICC Advertising and Marketing Communications Code
  4. Google Ads Policy Center
  5. Google Search Spam Policies
  6. Global Alliance for Responsible Media (GARM)
  7. UN Global Compact Principles
  8. WHO Ethical Principles for Digital Platforms